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Business Protection Bulletin


By November 1, 2012No Comments

That new signage outside your office is the talk of the town. Congratulations! It’s no wonder that advertising forms a critical element in the success of some companies. For most businesses, however, it’s an incidental activity that’s not part of the firm’s primary business.

All advertising involves a risk exposure. In many cases, your Commercial General Liability policy will include Advertisers Liability protection. However, be aware that this coverage is limited.

For coverage to apply, a third party must have suffered a business injury as a result of certain specific actions that occurred during the course of your company’s advertising activities. Among the most common activities are:

  • Oral or written publication of material that slanders or libels another
  • Oral or written publication that violates a person’s right of privacy
  • Misappropriation of advertising ideas or style of doing business
  • Infringement of copyright, title, or slogan

If your company has a potential advertising liability exposure that might fall outside these areas, the chances are that you need specific coverage. In any case, it’s always a good idea to review coverages so that you’re aware of the risks that you might face — whether you decide to insure them or not.

For a review of your business coverages, please feel free to get in touch with us today.